1995 Volvo 850 Sedan BTCC #15 Diecast Model

  • Retail Price: $149.95
  • Our Price: $139.95
  • Out of Production
AutoArt 1995 Volvo 850 Sedan BTCC #15 R.Rydell diecast car
  • Year: 1995
  • Brand: AutoArt
  • Make: Volvo
  • Code: AA89594
  • Model: 850 Sedan BTCC #15 R.Rydell
  • Scale: 1:18
  • Color: Blue/White

Advertising the performance capabilities of your product is a time honored marketing strategy that has been used by automobile makers as far back as the days of Barney Oldfield and the Ford 999. Enhancing the image of their cars by highlighting their performance had lead manufacturers to sponsor everything from racing and rallying to land speed records and round the world expeditions.

“Race on Sunday, sell on Monday” was a well known phrase in Detroit and it fueled the birth and rapid growth of NASCAR in the United States.

In other parts of the world, most notably Europe the racing of ‘stock’ cars also became popular although the Europeans preferred road courses to oval the circuit tracks. Many European automakers made their fame not with open wheel grand prix cars or sports cars but with passenger cars that were adapted for racing or rallying. Volvo had developed its reputation more on safety than racing but they did showcase their cars from time to time in an effort to keep up with their sales competition and this resulted in some very interesting cars.

AUTOart has once again given us a winner with this Volvo 850 as set up and run in the BTCC (British Touring Car Championship). The Volvo 850 is part of their top of the line Millennium series and the workmanship is up to AUTOart’s best. Pictures are worth a thousand words and the pictures reveal a car of flawless fit and finish with crisp graphics and excellent body lines. The 'glass & glazing' is particularly clean and crisp with adds greatly to the 'realism' of this model.

The difference between a good model and a great model is the details. The details in this car are outstanding – AUTOart again doing a great job making plastic look and feel like much more expensive materials. The camera can only give you a glimpse into interior areas but there is a wealth of detail behind every opening. Open the hood, trunk or any door and you are rewarded. The wheels and tires - something that can make or break a model are winners as is the cars stance.

The BTCC series is what NASCAR used to be – a place to race actual production cars – all this car needs is a Soccer Mom behind the wheel.

-Frank Lemire

  • Retail Price: $149.95
  • Our Price: $139.95
  • Out of Production

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